ON-SITE STRATEGIC & TACTICAL ADVISORY TO FMCG FOOD BRANDS
Note: SeedCon is NOT a sales agent or broker, and does not provide introductions to importers/distributors.
SeedCon helps you pinpoint ways to best attack (or solve your current issues in) the markets of China and Japan, and provides support to your team all the way from strategic planning to implementing actions.
Note: SeedCon is NOT a sales agent or broker, and does not provide introductions to importers/distributors.
SeedCon helps you pinpoint ways to best attack (or solve your current issues in) the markets of China and Japan, and provides support to your team all the way from strategic planning to implementing actions.
Helping clients SAVE money
Retain customers & Reduce costs (& Avoid costly mistakes)
- Advisory for switching distributors
- Distributor training
- Sales-incentive programs, e.g. to execute RTM and merchandising strategies
- Battle-tested network of contacts, from service providers to human resources
- Supervision of sub-contracted marketing agencies, for ideation and monitoring of brand-activation initiatives
- Advisory for new product development and expansion of distribution networks
- Staff coaching/mentoring
M&A ADVISORY to FOOD COMPANIES, PE and VC FUNDS, INVESTMENT BANKS
Technical advisory
- For PE and VC Funds' acquisition targets: assessment of internalization opportunities in China/Japan
- For acquisitions/divestitures: industry expertise and lead role in the screening and approach processes
- For acquisitions: support throughout the Business Due Diligence, including on-site visits, assessment of the management team, product range, distribution network, fit with Client
- For acquisitions/divestitures: advice on process tactics and negotiations
- Post-acquisition: board member advising the CEO and executive team
PROJECTS COMPLETED UP TO DATE
From your "seeds" to their table
- Analyzed business opportunities for the Customer's brand / products (e.g. biscuits, cheese, craft beer, milk, organic foods, other)
- Developed strategies for market entry / change programs / market expansion (covered most food categories including beverages, cereals, cheese, chocolate, coffee, craft beer, energy drinks, milk, seafood, other)
- M&A activity for both sell-side and buy-side (e.g. candies, cheese, chocolate, cold cuts, milk, food distribution, e-commerce, other food- and non-food categories)
- Coached / Mentored / Trained / Assessed new and existing HR from country manager to staff (e.g. biscuits, cereals, coffee, condiments, meat products, milk, pasta, other)
- Developed innovative concepts for new-products platforms (e.g. biscuits, cheese, other)
- Developed and tested pilots for new consumer-activation programs (e.g. cheese, pasta, other)
- Developed and supervised PR programs (e.g. cold cuts, condiments, other)
- Monitored execution of teams / agencies / activities (covered most food categories including cheese, condiments, milk, pasta, other)